The Management,
Niruplus Agritech
Bidar District, Karnataka
Dear Team Niruplus Agritech,
Thank you for the opportunity to present this proposal. Following our recent discussion, I have outlined a strategic plan specifically designed to make Niruplus Agritech a household name across the Bidar district.
Brand Popularity: Our primary focus for this initial period is to ensure that when a farmer or contractor in Bidar thinks of pipes, they think of “Niruplus” first.
1. Strategic Objectives
- Mass Brand Awareness: Flooding the local digital space (Facebook/Instagram) to ensure maximum visibility among the local population.
- Build Local Trust: Making the brand name popular and trusted among Farmers (for irrigation) and Government Contractors (for infrastructure projects).
- Recall Value: Creating a strong mental association of “Durability and Quality” with the name Niruplus.
2. Scope of Work
Digital Foundation & Setup
Before launching the campaign, Karnataka Times will ensure your digital presence is professional and technically sound. This includes Branding of Business Pages, Business Manager Setup, and Ad Account configuration.
Content Strategy (The “Hook”)
- Strategy: We will provide the creative direction for 3 Brand Videos (30 seconds each). The scripts will be designed to be catchy and memorable.
- Production: Client (Niruplus) will handle the shooting, Influencer coordination, and editing internally. We will consult on the final output to ensure it is optimized for ads.
Ad Campaign Management (The Reach)
We will manage the distribution of your videos using paid Meta Ads to ensure the brand name reaches every corner of Bidar, targeting Farmers and Civil Contractors specifically.
Creative Design Suite (Included Value)
To keep the audience engaged beyond just the video ads, we will provide high-quality static creative assets:
- Festival Banners: We will design branded greetings for all major festivals occurring during the 2-month period. This helps in building an emotional connection with the community.
- Offer Banners: Professional promotional graphics highlighting specific discounts, bulk deals, or product features to drive immediate interest.
3. Project Timeline
The project is structured to ensure quality before spending money. The ad period begins only after the assets are fully ready.
- Shooting of videos at factory/site.
- Coordination with Ad Influencer.
- Editing and finalizing video assets.
- Setting up Ad Account & Business Manager.
*No Ad Spend during this phase.
- Ads Launch on Facebook & Instagram.
- Release of Festival & Offer Banners.
- Aggressive Boosting in Bidar District.
- Daily Optimization & Monitoring.
*Ad Budget utilization starts here.
4. Commercials & Investment
Total Engagement Duration: 2 Months + 10 Days Preparation
Part A: Professional Service Fees
(Payable to Karnataka Times)
| Service Description | Cost (INR) |
|---|---|
| Agency Management Fee
Includes: Campaign setup, audience research, ad monitoring, Festival Banners, Offer Banners, and optimization for the 2-Month Live Period (₹20,000/month).
|
40,000.00 |
| Total Service Fees (Excl. GST) | ₹ 40,000.00 |
Part B: Estimated Media & Talent Budget
(Direct Expenses – Paid by Client)
| Expense Description | Est. Budget |
|---|---|
| Meta Ad Spend (Facebook/Instagram) Recommended budget of ₹75,000 per month for the 2-month active period. Note: 18% GST is charged extra by Facebook (Client can claim Input Credit).
|
1,50,000.00 |